Influencer marketing really came into vogue in 2017. While the principle of utilising famous people to sell your products is nothing new, the concept has undergone a major evolution in the last few years as it merged with social media.
Instagram has positioned itself right at the heart of this growing section of digital marketing. As a mainly picture-based network with around 800 million users (as of September 2017), it is perhaps no surprise that Instagram is so suited to influencer marketing. The site also boasts a relatively young user base, being popular among teenagers and young adults.
Recently, the data science team of marketing software company Klear analysed over 1.5 million Instagram posts, all of which were tagged with an #Ad hashtag during 2017.
The results show that 2017 was a year that Instagram really began to cement its place as the premier site for influencer marketing.