While there aren’t any major holiday sales happening at the moment, this weekend is still a great time to shop discounts all across the internet—you just have to know where to look. To simplify your shopping experience, we’ve sifted through the hundreds of available markdowns from fashion, tech, beauty, home and other retailers to narrow down the best deals to shop now through July 25.

Whether you’ve been on the hunt for a wet/dry vacuum with great reviews or you’ve been looking for some noise-cancelling headphones to help you focus while working from home, you’re almost guaranteed to find what you want at a discount this weekend. Below, find eight of the best deals online at the moment. And if you want to shop and save some more, head over to our list of the best online sales happening now.

Made from the same buttery soft material as Lululemon’s best-selling Align leggings, these bike shorts are so comfortable, you’ll forget you’re even wearing them. At six-inches-long, they’re the perfect length to prevent chafing, too.

Basically a vacuum and a mop in one, this Tineco machine will have your floors looking cleaner than ever before. The FloorOne S3 has built-in sensors that detect dirt and debris and automatically adjust its suction and water flow based on the area you’re cleaning. Plus, this wet/dry vacuum cordless, so you can maneuver it around the house with ease.

This limited-edition set contains $182-worth of some of La Mer’s most popular skincare products, but it’s on sale for $95 during the Nordstrom Anniversary Sale. In other words, now’s the perfect time to try some of the brand’s cult-favorite products without spending some serious cash. One thing to note? This deal is only available to Nordstrom cardholders until the sale opens to the general public on July 28.

If you’re partial to at-home workouts, this Echelon smart mirror is worth checking out. It allows you to stream hundreds of on-demand classes in a variety of different categories like yoga, Pilates, cardio, strength and boxing, and also lets you access live one-on-one training sessions. Right now, the device is on sale for $500 off at Best Buy.

GreenPan’s pots and pans are some of the best nonstick cookware money can buy, so we can hardly believe this set is currently on sale for more than half off (we’re not complaining, though). According to reviewers, this set is also durable, easy-to-clean and heats evenly every time.

Read a handful of the almost 6,000 five-star reviews of these headphones, and it’s clear that wearers absolutely love them. Customers say they’re comfortable to wear, have great sound quality and offer an impressively long battery life.

Nike sneakers rarely sell for under $80, so the fact that this pair is on sale for only $45 is pretty mind blowing. These sneakers are designed to be lightweight and offer stability as you move, making them great for running and working out. They do run a bit small, though, so you may want to consider sizing up.

As long as you’re ok with having the 2019 version of Casper’s Wave Mattress, you can get it for 50% off its original price. The Wave mattress features a combination of gel pods and foam to keep you feeling supported and cool all night long. The only downside to this deal? It’s final sale, so if you’re not a fan of the mattress you’ll have to resell it (or put it in the guest room).

Email marketing is still relevant in 2021, and it will likely continue to be in the years to come. Why? Because you can monetize your list of contacts.

With email marketing, in contrast to Facebook Custom Audiences or Google Ads targeting, you don’t have to build your business on rented land. Maybe Facebook will turn off the Custom Audiences feature tomorrow, or Google will restrict targeting options. If you build your business exclusively on third-party systems, you run the risk of losing revenue sources.

That’s why your email list is a treasure. The contacts are your contacts, and you can contact them whenever you want (until they unsubscribe) — for free.

Drawing on my own experience with email marketing, here's my advice on who it is for, what tools you can use and how to get started.

Who Is Email Marketing For?

Email marketing makes sense for most businesses, whether you have a Shopify store or are a local dentist. Why? Because it is an easy and cheap way to get in contact with your customers and leads.

Consider these two cases in more detail:

• A Shopify store: Let’s say you have a small range of baby products and have generated many sales in the last few years. Now you have a new collection of baby shoes in different colors and sizes. You already have a lot of customers who are happy with your products. They are exactly the right audience. Leverage your previous sales by sending out a few emails to the people who've already purchased from you. You will likely get sales without spending anything on advertising.

• A local dentist: If you collect email addresses from your customers, you can get in touch and boost your sales dramatically. Maybe you offer a new bleaching service and want to make it public. The best way to do so is to email clients who already trust you.

As you can see, email marketing can work for just about any kind of business. It can be effective for B2B marketing too.

The Connection Between Your Audience and Your Business

In my experience, no advertising method is as effective as an email in your customer's inbox. You can build trust by sharing valuable content, generate engagement by sharing insights from your company, or sell more by sending great offers.

One of the many significant benefits is that the audience already has a connection with you. Your contacts already gave you their email addresses — maybe during the purchasing process or in exchange for a white paper or another goodie.

Trust can be the key to boosting sales. If customers were happy with their previous purchases, why shouldn't they buy another product from you?

Let's jump back to the Shopify store with the baby products. Maybe a young mother purchased a bathtub for infants in January. It makes sense to show her your collection of infant rompers in February and shoes six months later.

With this logical understanding of your audience, you can turn your email list into money.

Email Marketing Software

There are a lot of email marketing tools out there. There are fantastic free tools and also complex and expensive tools.

I'll be completely honest: If you are a consulting business and have 50 clients, you likely don't need email marketing software. It may be enough to manage your contacts in Outlook or Gmail and send out messages from your personal inbox. You can use the BCC field to send emails to your crowd without letting them know who else is getting the email.

If you have a large contact list or need additional features, I recommend using tools like Mailchimp, ActiveCampaign or HubSpot.

To choose the right email marketing software for your business, make sure you have the end in sight. What's your main goal for your list? What would you like to accomplish in two to three years? Perhaps you would like to automate your lead generation and send out many emails in a special order to your contacts or automate birthday and Christmas wishes for your clients. No matter what ideas you have to boost your business, there is a tool for you.

The Best Time to Start Email Marketing

Do you already have a thousand ideas on how you can boost your sales, push your customer engagement and leverage your business with email marketing?

The best moment to start is right now. The sooner you start, the faster you will see results.

Maybe the automation stuff above sounds overwhelming to you. Do not let that distract you. Start small. Just collect email addresses, and send out your first message after collecting 100 or 500. Get familiar with the tools and your crowd.

Email marketing is a process that never ends. And the best moment to start this process is right now.

The goal of every new business is to generate revenue with a quick ROI. With today’s technological advancements, marketing communication has never been easier. The modern marketer can reach prospects through several digital channels, from search engine marketing to social media platforms.

With so many innovative ways to reach prospective customers, it can be challenging to determine the best marketing strategy for your new business.

The answer is simple: Share your message where your audience will most likely see it. As of last year, there were 3.9 billion email users around the world. Email marketing remains a successful platform for converting contacts to sales. Not sure how to develop a solid email marketing strategy? Campaign Monitor can help.

What is email marketing?
Email marketing is the distribution of promotional messages via email to a carefully defined target audience. It can be utilized to boost sales, strengthen brand recognition, and build customer loyalty. Regardless of how many digital marketing channels develop, email marketing continues to be one of the best ways to contact and engage your target audience.

For more than ten years, email marketing has been the leading channel to deliver the highest ROI for marketers. It currently brings $38 in ROI for every $1 spent, a rate of 3800%. There are several contributing factors to email marketing’s success.

Email is one of the most utilized forms of communication. Most people use email daily, often several times a day. With the advent of smartphones, users can now check their email from anywhere. Last year, 293.6 billion emails were sent and received each day. These emails aren’t just person-to-person contact. They’re also a way for people to connect with their favorite companies. In fact, more than 70% of consumers prefer email communication as their source for updates from the businesses they follow.

Email marketing is cost-effective, so it appeals to businesses of all sizes. It’s possible to reach a large audience for very little investment. You gain direct access to inboxes of quality prospects while avoiding the costs associated with print advertising. Email marketing is a smart way to connect with your target base, identify new customers, and grow your business.

What makes email marketing successful?
The beauty of email marketing is that it enables you to keep in touch with your audience regularly. From welcome messages to follow-up thank you notes, email is an effective way to engage your audience and build customer loyalty. Personal messages can go a long way, and a customer who feels valued is more likely to support your business in more tangible ways.

A recent study revealed that 68% of businesses had lost a customer due to indifference. Email marketing is an easy way to avoid this. Through email messages, a business can further enhance the customer experience and continue to boost ROI.

5 email marketing benefits for startups
As a new business, determining where to allot your marketing spend is critical to your success. It’s vital to generate new leads. However, your marketing strategy should be cost-effective and yield results. Here are five benefits that email marketing offers your new business.

1. Create individualized content with targeted messages.
Email marketing enables you to customize content. Messages can be personalized with the recipient’s name. Emails that include a customer’s first name in the subject line have a higher click-through rate than those that don’t. The more emails are opened, the more information you can learn about your audience. This allows you to discover their needs and pains and helps to develop strong relationships.

Additionally, you’re able to create customized content by segmenting your contacts. This allows you to tailor your marketing campaign to different target groups, like one-time customers versus return visitors. Identify your prospects’ needs. Consider geography, demographics, interests, and even behavior. By targeting your messages in this way, you’re increasing the relevancy of your content, which can lead to more conversions and higher ROI.

2. Drive traffic to your website.
Email marketing campaigns allow you to include links in your message that take your audience directly to your website. Whether it’s a hyperlink or a CTA button, sending readers to your site can positively impact your SEO. By promoting targeted content, you drive qualified traffic to your site. This tells search engines that you’re providing valuable content, which can boost your website’s online rankings. Higher rankings lead to more visitors, which can lead to higher ROI.

You can drive more traffic to your site by solidifying your email list. Build your database by making signup forms easy to complete. Only ask for the most basic information. Make sure your emails can scale to any device. Most people now access their emails from mobile devices. Therefore, your emails should function on a variety of platforms. Effectively reaching more people can bring even more business to your site.

3. Build brand awareness.
In addition to reaching current customers, email marketing is an effective way to reach people who are unfamiliar with your business. Email is nearly 40 times more effective than social media in gaining new customers. It’s an easy way to share information about your business. There’s also an excellent opportunity to send coupons or discount codes.

Use email to set your brand identity that people will recognize when they receive your messages. People are creatures of habit. Set standards early on for what readers can expect to find in your emails. Display your logo in the same place on each email. Ensure messaging includes corporate colors. Establish patterns in your emails that help create brand recognition. Consistent communications will increase the likelihood that people will think of your business when looking for products and services that you provide.

4. Track with ease.
Email marketing allows you the opportunity to see the effectiveness of your campaign easily. An important metric to track is your open rate. Be sure you’re using compelling subject lines to entice people to open an email. Click-through rate tells you the number of people who click on the links in your messages. Clicks per link offer you further insight into the type of content your audience prefers.
Conversion rate shows how many new users you’ve converted with your campaign. Unsubscribe and forwarding rates reveal how people perceive your messages. Are they removing you from their contacts, or sharing you with theirs? Regardless of which information you track, set a campaign goal that includes a CTA. If people aren’t getting to your site, it’s time to re-evaluate your messaging.

5. Create brand advocates.
Email is one of the simplest communications to share with others. With the click of a button, your current customers can do your promoting for you. If you build a strong relationship with your client base, they can become advocates for your products and services. Word-of-mouth advertising is taken to a new level with email marketing. Make it easy for people to share your information by including clear CTA buttons that encourage readers to do so.

Consider special discounts to people who help promote your business. Ask long-time members to share your message in return for premium access to a new product. Encourage customers to refer a friend to build your contact database. Develop strong relationships with your current customers. Brand loyalty can lead to new prospects, exponentially increasing ROI.

Email marketing best practices for small businesses
It’s easy to see that emails are an effective marketing tool, and you can develop a successful email marketing campaign by following these best practices.

Run a test.
Before you blast a message to your contact list, send a test copy to yourself. Check for errors, typos, and broken links. CTA buttons must take viewers to your website. Be sure content appears correctly on a computer as well as a mobile device. Don’t give this campaign an excuse to fail.

Schedule with intent.
Be deliberate in your email campaign schedule. Studies have shown that the best day to reach an audience with email is Tuesday. Keep this in mind when setting your campaign. Use your own data to adjust based on your customers’ needs.

Send to a healthy list.
Develop a quality contact list and only target people who sign up for your email communications. Don’t use purchased email lists or enroll people against their wishes.

Wrap up
Email marketing remains a preferred channel for today’s marketers, as it allows businesses to reach a wide target audience easily and affordably. Email marketing allows your company to:

Create individualized content with targeted messages
Drive traffic to your website
Build brand awareness
Track analytics with ease
Create brand advocates
Email marketing is an effective and beneficial way to boost business and improve your ROI. To ensure success, follow best practices like testing your messages, scheduling with intent, and sending to a healthy list.

We can help your new business develop a beneficial email marketing strategy. For more information, contact our sales team today.