New tool uses facial recognition to suggest customers products based on their reactions

Choosing a holiday can be difficult, there is literally a world of choices to pick from. What if technology could help you pick?

We are not talking about AI that suggests you options based on popular destinations for people your age, or based on previous holidays. A new tool being introduced by online travel company ebookers.com uses facial recognition and multisensory displays to suggest travel destination based on user reactions to being shown different options.

The SenseSational online tool works by showing the user video of various stages of the travel journey, and tracks their facial reactions and where their gaze. Recording this user data than allows it to calculate the findings and present the user with a set of personalised destinations to consider.

“New technology is revolutionising the travel sector and enabling our digital world to become a personalised, multi-sensory immersion that provides travellers with the vital ‘try before you buy’ experience,” explains Mark McKenna, Commercial Director at ebookers.com.

Travel in the digital age

Social media has changed the way that people share their travel experiences and plan where they want to go. Sites like Instagram are filled with a constant stream of real-time imagery and video content that lets people show how they have pushed their boundaries.

With SenseSational, ebooker.com is looking to tap into this key feature of the digital age. By seeing how consumers react to images and videos of different kinds of trips, the company should be able to provide better, more targeted services to its customers.

“SenseSational mimics this emotive storytelling and analyses the way we engage with certain textures, tastes and sounds, giving us an insight into how technology will continue to shape the consumer journey and help us form completely tailored travel experiences, engaging our senses every step of the way,” explains McKenna.

– by Colm Hebblethwaite