Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online. The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. But just because your business should be on social media, that doesn't mean your business should be on every network. It's important that you choose and nurture the social platforms that work best for your business so that you don't spread yourself too thin.
If you want to create a successful social strategy, you need to familiarize yourself with how each network runs, the kinds of audiences you can reach and how your business can best use each platform. We profiled the top social media platforms so you can learn more about them and market your business better.
Here are 9 benefits of social media for business
1. Social media is an easy way to learn about your audience.
For businesses in any industry, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. With tools like Facebook Insights in Debello you can learn the dominant languages spoken among your social media audience, as well as their age and gender. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.
2. Social media helps target audiences more effectively.
Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. For example, in Debello you can target by ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook, and ‘Country(s)’ on Twitter. For example, if you want to send out a post to people who speak Spanish, geo-targeting is an easy and effective way to do it.
3. Social media for business helps find new customers and expand your audience
Social networks like Twitter allow small businesses to locate their current customers or seek out potential customers. For example, if you open a new coffee shop in the neighbourhood, you can create a geo search in Debello to locate anyone tweeting about needing a morning cup of joe within your area. After locating those tweeting about coffee, you can start reaching out to them, and invite them to come try a hot bevvy at your new coffee shop.
4. Social media for business allows you to receive instant feedback from your customers’ perspective.
Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective. For example, if you launch a new product and share it on social media, you’ll instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers’ original ideas. Below is Contiki Holidays’ take on learning what people feel or think about their experience on a Contiki tour.
5. Improve market intelligence and get ahead of your competitors with social media.
With social media monitoring you can gain key information on your competitors, therefore improving your market intelligence. This kind of intel will allow you to make strategic business decisions in order to stay ahead of your competition. For example, you can create search streams in Debello to monitor mentions of your competitor’s name or product. Based on your search results, you can improve your business to offer something your competitors are missing.
6. Social media can help increase website traffic and search ranking.
So you built a website for your company, now what? One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows Debello on Twitter retweets this post, it’s more likely to rank higher in Google’s search engine results page for variations of “social media for business.”
7. Share content easier and faster with social media.
In the past, marketers faced the challenge of ensuring their content reaches their customers in the shortest possible time. With the help of social media, sharing content got easier and faster. When you use social media for business, specifically for sharing content about your business or for content curation, all you need to do is simply share it on your brand’s social network accounts. But keep in mind that getting your customers to share your content with their followers means you need to make sure your social media content aligns to your brand and interests your audience.
8. Social media for business helps generate leads for one third of the cost.
Social media is an easy way to generate leads. For example, Debello’s marketing department was built around content and social platforms, and Twitter ads has allowed us to scale, increase reach, and fuel demand generation. Debello promotes two types of content via Twitter Ads: ungated content (free content requiring no email address for access) and gated content (free content requiring an email). Sharing gated content on social media is a great way for any company to generate leads.
9. Social media lets you increase brand awareness and reach with little to no budget.
Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods. Recently, marketing departments across companies started hiring community managers to increase brand awareness and reach through social media. Community managers foster relationships with online audiences in different regions.
