eMail Marketing - Yes it still matters!
eMail marketing still provide one of the ROI's for the digital space
Email marketing is said to be one of the strongest marketing channels . And it can be, if backed by an effective email marketing strategy. Sometimes you run into email programs, where it is like:
“What were they thinking?” This could be so much better! Your email marketing strategy, you could say, is the foundation that your email marketing program is built around so it is worth spending time on.
Why is an effective email marketing strategy so important?
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because an effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective.
SMS - It is a mobile world after all
Mobile penetration is around 70% in 2017 and predicted to get as high as 90% by 2018
If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time.
Yes, I know apps are the craze these days but we’re still at about 65% smartphone penetration in the United States.
That means there may still be a lot of your customers that don’t have smartphones. Also, just because they have a smartphone doesn’t mean they use it for all that it’s capable of. Just ask my dad—he has the latest and greatest of phones1 at all times and all I get from him are texts with photos of my niece.
One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled, making it the mobile channel that offers the widest reach possible.
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